Beegleton
Introduction
We helped our partner maximise the performance of their Google Ads accounts. By optimising the campaign structure, implementing conversion tracking, and shifting branding efforts from Search to Display, we were able to strengthen the brand while ensuring the budget was used effectively. The result was clearer measurability and more cost-efficient advertising.
Results
As their outsourcing partner, we set up a clear campaign structure, implemented conversion tracking, and ensured that every invested krona could be measured against concrete results.
A central part of the work was distinguishing between brand-building and conversion-driven efforts. Instead of running branding within Search campaigns, we moved it to Display, which provided more accurate brand visibility and freed up the Search budget for activities with higher conversion potential.
Through this strategy, they gained a more balanced advertising setup where branding and performance worked hand in hand. At the same time, it became easier to analyse the impact of different initiatives and adjust the budget continuously for maximum effect.